Cultural consulting

It is very easy to end up amusing

It is very easy to end up amusing, confusing and even offending your target audience instead of pleasing them. All you need to be in such a situation is an innocent mistake in understanding the cultural context or connotation of a single word or phrase by your translator! Language is not a one size that fits all! What works for a target market might not always work for another. Your translator should also act as cultural advisor.

That is why mada Translation put a great deal of efforts on the cultural aspect of translation projects. This is very important step in building the cultural framework of your message.

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